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The 2007-2012 Outlook for Hypotonic Sports Drinks in Japan by Philip M. Parker

The 2007-2012 Outlook for Hypotonic Sports Drinks in Japan
Title:
The 2007-2012 Outlook for Hypotonic Sports Drinks in Japan
Author:
Philip M. Parker
ISBN:
0497467593
ISBN13:
978-0497467593
Formats available:
azw txt lrf lit
Category:
Economics
Language:
English
Publisher:
ICON Group International, Inc (September 28, 2006)
Pages:
140 pages
PDF size:
1841 kb
FB2 size:
1561 kb
EPUB size:
1908 kb
This study covers the latent demand outlook for hypotonic sports drinks across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. For each city in question, the percent share the city is of it’s prefecture and of Japan is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for hypotonic sports drinks. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

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